While the bumper’s been updated a few times over the decades, the fanfare has remained the same since 1935. Less familiar, perhaps, is the fact that the intricate fanfare was penned in 1933 by Alfred Newman, who won 9 Oscars - the most for any composer and second-most for any individual. But here’s the clincher: We’re Focus Features, right? Let’s put the “O” out of focus!”įamiliar, no doubt. “So, pastel-colored, semi-transparent circles overlapping each other. My interpretation of how this logo was conceived: With that in mind, here are the 23 greatest. Columbia’s “Torch Lady,” Pixar’s jumping lamp, and Warner Bros’ gleaming, golden shield - they’re only ten- or eleven-second commercial visions, surreal images whose sole purpose is to sear their name into the mayonnaise of your brain matter, but they often possess all the magic and mystique of the movies they preface. Rarely are they consciously paid attention to, but there’s some serious history to production company bumpers, and they tend to find an uncanny purchase in our collective psyche. Hodkinson’s doodle of the Ben Lomond Mountain near his childhood Utah home. Universal and Paramount, the respective second and third-oldest studios in the world, swiftly followed Gaumont’s lead the latter’s “Majestic Mountain” logo is Hollywood’s oldest surviving bumper, the byproduct of Paramount founder W.W. The daisy’s design has evolved since then, and so has the art of “bumpers” - those petite vignettes that announce a production studio’s involvement in a project. In 1895, the Gaumont Film Company (the oldest continuously operated film studio in the world) debuted their “Marguerite” logo, the iconic daisy named after founder Léon Gaumont’s mother.
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